Custom Content Recommendations

Winsight Design Staff

A list of the top 3 custom content recommendations based on efficiency metrics.

Winsight Grocery Business is constantly innovating the ways we engage retailers and deliver solutions to our sponsors. We pride ourselves on products we have developed that allow retailers to find the audience they are looking for. Based off efficiency metrics, we have compiled a list of the top custom content recommendations.

Our recommendations below will help you develop a marketing plan that is customized to your needs.

Branded Articles vs. Banner Ads

When comparing the respective click-through rates for the leaderboard and branded article ad types featured in Grocery Business Daily, we found that:

(Metrics were averaged from April 2021-September 2021.)

While banner ads are successful for branding and driving traffic, content ads perform significantly better.

Recommendation: Use branded articles over banner ads to get the most ROI on your campaign. Living in the content stream of our editorial eNewsletters, native content placements help build thought leadership around important industry topics and tell your brand’s story.

Custom eNewsletters

When looking at the click-through rate for WGB's custom eNewsletters, we found that:

(Metrics were averaged from June 2022.)

As a benchmark, the industry average CTR for media is 2.9%, according to Campaign Monitor.

Recommendation: Reach your target audience with a customizable email that packages custom content along with your brand’s message, products and more. Our custom eNewsletters mirror WGB's editorial content and style, effectively reaching our engaged retailer audience.

Additional Recommendation: Include all mobile ad sizes to ensure visibility on mobile devices. Custom eNewsletters can also be used to drive traffic by including business-building content that resides on a brand site.

List Rentals

When looking at the click-through rate for WGB’s list rentals, we found that:

(Metrics were averaged from July 2021.)

Recommendation: WGB's list rentals make it simple to engage the right audience, while simultaneously assisting with branding and driving traffic to your website. Combining your email creative with the power of our audience database, list rentals offer an effective solution to reach your target audience through your brand’s dedicated marketing message.

Additional Recommendation: Keep subject lines concise, relevant to your target audience and written to pique your audience’s interest to maximize ROI.