An analysis of which ad spots perform best in terms of click-through rate (CTR) across Winsight Grocery Business’s flagship eNewsletter, Grocery Business Daily.
Winsight wants your company’s ads to have the greatest impact possible. To make sure you’re choosing the most effective ad position for your brand, we did an analysis of our eNewsletter display ads to see which positions had a better click-through rate in comparison to other options.
Here’s what we found:
The most effective ad position in WGB’s Grocery Business Daily eNewsletter is the content spotlight. When comparing the content spotlight and featured product positions, the ad with the second highest CTR, we found that:
(Metrics were averaged from August 2021-September 2021.)
Recommendation: To ensure your ad is front and center among our engaged audience and maximize your brand’s exposure, take advantage of WGB’s content spotlight.
When comparing the respective click-through rates for the leaderboard and branded article ad types featured in Grocery Business Daily, we found that:
(Metrics were averaged from April 2021-September 2021.)
While banner ads are successful for branding and driving traffic, content ads perform significantly better.
Recommendation: Use branded articles over banner ads to get the most ROI on your campaign. Living in the content stream of our editorial eNewsletters, native content placements help build thought leadership around important industry topics and tell your brand’s story.
Upper Medium Rectangle vs. Lower Medium Rectangle
When comparing CTR metrics for the upper medium rectangle (300x250) and the lower medium rectangle (300x250) positions in the Grocery Business Daily eNewsletter we found that:
(Metrics were averaged from April 2021-April 2022.)
Recommendation: Feature your product or service in the upper medium rectangle ad position to maximize engagement with WGB’s eNewsletter audience and experience the greatest ROI for your brand.